Tuesday, July 10, 2007

Traffic to Your Blog

Why is traffic so important? Because for most methods of online income generation, your income is a function of traffic. If you double your traffic, you’ll probably double your income (assuming your visitor demographics remain fairly consistent). You can screw almost everything else up, but if you can generate serious traffic, it’s really hard to fail. With sufficient traffic the realistic worst case is that you’ll eventually be able to monetize your web site via trial and error (as long as you keep those visitors coming).

When first launched a blog, we knew that traffic building was going to be the biggest challenge. All of my plans hinged on my ability to build traffic. If I couldn’t build traffic, it was going to be very difficult to succeed. So I didn’t even try to monetize my site for the first several months. I just focused on traffic building. Even after 19 months, traffic building is still the most important part of my monetization plan. For my current traffic levels, I know I’m undermonetizing my site, but that’s OK. Right now it’s more important to me to keep growing the site, and I’m optimizing the income generation as I go along.

Traffic is the primary fuel of online income generation. More visitors means more ad clicks, more product sales, more affiliate sales, more donations, more consulting leads, and more of whatever else that generates income for you. And it also means you’re helping more and more people.

1 comment:

Taylor said...

It's an excellent - though difficult to follow - piece of advice to focus on traffic before focusing too much on monetization... All to often there are overmonetized sites that will never get the traffic they need - any visitors that happen across the site probably won't come back.

If you're looking for other tips, there's a blogging conference in Las Vegas in November called Postiecon where all of the rockstar bloggers are going to share with the rest of us how to best monetize our blogs, and hopefully quit our day jobs. Worth looking into...