Thursday, June 28, 2007

Display Relevant Ads on Blog

Google adsense folks have unveiled another useful feature for Adsense publishers - Section Targeting.

The concept is simple but the advantages and possibilities are endless.

Consider a possible scenario that could confuse Adsense Bot and serve irrelevant ads on your page. You have just written an article in your blog on "Web Hosting". Great, but on the same page you have others sections like "Previous Posts", "User Comments", "RSS Web Feeds" and your "Profile".

Your personal profile may say that you are a die-hard soccer fan, user comments might contain spam and links to Viagra stores, the Previous Posts may contain totally unrelated topics like "US Outsources Teachers" or "Google releases Dance 2005 pictures".

Your article on "Web Hosting" may occupy just 50% of your precious blog Real estate while the rest is grabbed by everything else.

What do you do then. Here comes Google Adsense Section Targeting to your rescue. Just tweak your HTML a bit and force Googlebot to focus only on specific content.

Some things to note before implementing Google Tags:

1. Don't cheat Google why targetting wrong content - Google is smart enough.
2. Though a bit risky but always include user comments in the Tags.
3. Don't worry if your Google earning drop the first day, experiment for some time.
4. Always include the Title of post within the tags.

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