Thursday, June 28, 2007

Adsense Tips

Top AdSense Tips:

1. Niche Sites
Targeted niche sites that have a clear theme, tend to generate more advertising revenue simply because it is easier to achieve decent search engine placement.
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2. Target Keywords
When determining the site's focus, consider how much the advertisers pay for the advertisements. If the site is focused on ringtones, like Ringtone Central , the payout per click is going to be very small. Because ringtones are not high ticket items, advertisers will not spend a lot on pay-per-click advertisements.

With less obvious markets, use Overture to determine how much advertisers pay per keyword. The cost will usually be similar on Google. Search Overture for a keyword then click "View Advertisers' Max Bids" in the top right corner. This will show the Overture inventory and how much is paid per keyword. Because the market has become very competitive, it will be difficult to rank well in search engines with a new Web site that is optimized for the terms that have the highest payout. Consider targeting terms that are moderately priced.

3. Aged Sites / Time
Over time, as a Web site is spidered by Google, advertisements will generally increase in relevance. In general, older Web sites will rank better in search engines. The closer the advertisements relate to the Web page's content, the higher the "click-through" the publishers will see.

4. Coding
In order to minimize a Web site's maintenance, place the Google generated AdSense code in the Web site template or an "include" file. This will allow you to easily experiment with different advertisement sizes and ad placement, and keep the Web maintenance to a minimum.

5. Tracking Channels
In order to know how effective a specific Web site or ad placement is, use distinct channels and subchannels within Google. This will allow you to discern what performs best on a specific Web site. Using channels will tell you what sites are making money, what advertisements are making money and what ad position is the most profitable on a specific Web site. Keep in mind that you should run an advertisement for a full week, in order to properly test its effectiveness, different days of the week will vary the Web traffic so comparing one week to another will give the most accurate reflection of how effective a campaign performs.

When testing different advertisement sizes, placement or color schemes, be sure to leave campaigns in place for one week. Different days will often result in Web traffic fluctuations. Comparing Web traffic week to week will give a clear indication of what ad formats perform the best.

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